Do you know what B2B prospects are looking for in a supplier? Do you know what B2B prospects want to hear? Is there an opportunity for mid-size B2B companies to brand around messages that bigger players miss?

Recently McKinsey did some research on branding themes among major B2B companies and answered some of these questions. The purpose of the resarch was to determine how well branding messages of global B2B players matched up to the interests of B2B customers. Continue reading

World's Best Business Plan

I WANT TO START a business. My plan is for a management team that is a revolving committee of 535 people who gain membership through bribery, lying, campaigning and trying to out-promise each other. Advancement in the committee is through more bribery, subterfuge and generally any of the baser human activities. (If you do not understand this method of advancement you should watch the original Star Trek series episode “Mirror, Mirror” from 1967.) Continue reading