twf-books-small“The more things change, the more they stay the same.” Or so says the old French proverb. My interpretation — when chaos reigns, it is best to get back to basics.

Look for truth you can see — watch what people do instead of listening to what they say. Question new theories that are made up to try and explain the unexplainable. Trust your own judgment, but be sure you exercise your God-given BS filter.

Hello. I’m Terry Frazier, a consultant and analyst by trade. Welcome to the latest incarnation of terryfrazier.com — where I have been writing since 2002. I’m actually writing this on the 7th anniversary of the site.

Though the focus here has changed over time, it remains a place where I record ideas, lessons, and notes for myself and others. I work in the worlds of print, publishing, and direct marketing, so much of what you find here will relate to those things. But life is not just about work, and neither is this site. Our culture, our politics, and our pastimes all affect the broader world in which we exist. So there is a little bit of everything here.

The original site had more than 2,100 entries when I finally got bored with it. I have not moved all the old material here. Technically, it was just too much trouble. Quality-wise, there was a lot of stuff that did not deserve to survive. Sort of like moving house, I guess — you need to throw out a lot of junk every now and then and start over.

So, thanks for stopping by. Hope you like the new space.

— twf
June, 4, 2009