Archive for November 2008

The best sales video ever

If we all had this much enthusiasm for our businesses there wouldn’t be a recession.

Thanks to Jim McGee for the link.

How to sell on value instead of price

red-leaf-1In a recent blog post titled Be the Red Leaf, John Jantsch of Duct Tape Marketing discusses the importance of defining, understanding, and communicating your unique value in order to stand out from the crowd. Being different is not being louder or having more ads. It’s about truly knowing what your product or service means to your potential customers. Jantsch listed three types of research every entrepreneur must do to uncover this customer-eye view of value: Read More→

The only reason for a small business blog

blog-viewer-statsRecently I had a conversation with a friend who has a small consultancy. Over the years we have had a number of thoughtful, helpful conversations and we tend to feed off each other’s futuristic tendencies. During the conversation I was encouraging more product development to capture his methodologies and to use as promotional tools.

The conversation turned to resource constraints — time, effort, money, etc. – and the need to spend some portion of time on futuristic efforts as well. He estimated that he needs to spend 5%-10% of his time on long-term futures thinking and planning. I think that’s realistic – 100-200 hours per year. I asked if he was spending an equal amount of time on product development. His answer was that he spent about 200 hours this year on developing new seminar materials, and 300-500 hours on his blog.

I was surprised by this, as the ratio seemed upside down to me. So I asked another question, “Do you track leads/sales generated from the blog?” His response, paraphrased, was that he only tracks it loosely, but it helps. Read More→

Two resources for direct mail marketing

postage-stampOne of the mistakes that many new internet marketers make is forgetting that the internet is just one, and often not the most effective, channel for reaching customers. Good ol’ direct mail – yes, the USPS snail mail – is still a very viable and effective channel to reach customers and prospects that may not live on the internet. The challenge is that many of us don’t have an easy way of using Direct Mail, and we don’t have time to research all the available options.

Here are two resources you can use to simplify and automate your direct mail communications: Read More→