Archive for Books

Just Out: New Book On Solving Health Care Crisis

I just read about the new book, Solving America’s Health Care Crisis by Dan Perrin and Pat Rooney, in the Downsize DC newsletter. Downsize DC is an organization with principles of downsizing government and personal responsibility that I support. So I went to Amazon to check out the reader reviews. The book is new – released May 2 – so there aren’t a lot, but all eight of them are 5-star ratings.

I’ll be checking this out. Health care in the US clearly needs an overhaul, and Euro-style social medicine is equally clearly not a useful answer. Government never, ever, runs anything like health care (or education, welfare, or anything else) effectively, instead creating an ever-growing bureaucracy that produces less and less for more and more dollars. Hopefully Perrin and Rooney and provided a roadmap to a system that gets people the health care they need with the proper incentives to keep costs under control.

How To Think About A Presentation

My friend and colleague Sean Murphy, who is a great synthesizer and sensemaker, came up with an excellent presentation idea a while back. He’s done this a few times now and if you’re in the San Jose/Silicon Valley area and have a chance to see Sean’s “12 Books for the Busy CEO” you should do so. Links to his next session is below:

Crucial Marketing Concepts for Consultants @ PATCA May 10

I will be presenting a revised and improved version of the “12 Books for the Busy CEO” presentation on Thursday May 10 at 6pm at the PATCA monthly dinner at the Embassy Suites Santa Clara – Silicon Valley on 2885 Lakeside Drive in Santa Clara.I will cover a dozen books and offer a synthesis of the key marketing concepts (this is not a sequence of twelve book reports) that they offer. I will have an article on crucial marketing concepts that I will give out for attendees. There is good content here for entrepreneurs, whether they are starting out as consultants or embedding their expertise in software or a SaaS offering.

Spend an hour and leave with a summary of key marketing insights and some rules of thumb for successful innovation in Silicon Valley. You may even identify one or two books that you haven’t read that will be worth your time. I will cover a dozen books that form the basis for conventional wisdom on marketing in Silicon Valley. They provide the terms, the metaphors, the parables–in short the language–that successful high technology firms use to develop their plans and monitor their execution. Some of these books are old–most have stood the test of time, which in Valley years is a decade or more–but still provide succinct guidelines for new product introduction and sales.

I want to thank Mark Duncan for helping us turn a set of black and white PowerPoint slides that were primarily text bullets into a colorful and illustration rich article.